Why Did RVillage Shut Down so Suddenly?

RVillage is about to vanish and the sudden announcement has everyone wondering what’s behind the RVillage shut down.

On March 1, 2023, RVillage announced to its members – pretty much out of the blue – that it will close on March 31, 2023. The shutdown includes its website, apps, and support.

There was little warning, though industry cynics say it’s another example of what happens when a moderately successful company gets gobbled up by a big corporation looking to get what it can from the acquisition and then cast it away.

In this case, what the new owner of RVillage got was a massive membership list.

Let’s back up. First, RVillage is a social network designed for the RV community. Curtis Coleman founded the company in 2014 as an RVer’s alternative to Facebook.

But in 2020, Coleman sold RVillage to Togo group, which is, in turn, is owned by Thor Industries.

Under Togo, RVillage was immediately bundled into a suite of Roadpass Digital Apps that center around trip planning tools. Now, RVillage is shutting down.

So why did RVillage shut down so suddenly?

RVillage sent out the following message to its members:

RVillage is closing on March 31, 2023

Over the years, we’ve shared countless memories together – helping every member of our village make the most of the open road. Sadly, the time has come for us to say goodbye to RVillage. The RVillage website, apps, and support will be shut down on March 31, 2023.

To help you navigate the closure of RVillage, we’ve put together several resources to help. If you have questions about your account, please read our FAQs.

As we know you’ve made meaningful connections on the RVillage platform, every RVillager is invited to join the RVillage Community Facebook Group, where you can keep in touch with other RVers and continue to share about your experiences on the road – even after March 31st.

With over half a million members, RVillage boasted that it was the “internet’s largest and most active social network of RV owners, enthusiasts, dreamers, and nomads that connects people wherever they are traveling.”

Those members are now being encouraged to join the RVillage Facebook group, which, ironically, the company was founded as an alternative to. Go figure.

So….Goodbye RVillage. It’s sad to see you go.

We still don’t know why. But from our vantage point, it simply looks like the big corporation just gobbled them up to plunder the mailing list assets, only to then cast RVillage away.

Join the RV Lifestyle Facebook Group

With over 164k members, we welcome you to join the RV Lifestyle Facebook Group. We have a wonderful community of RVers ranging from dreamers and newbies to novices and experienced pros. Ask questions, provide answers, and be a part of the conversation!

Are You a Member of RVillage?

Are you a member of RVillage? How do you feel about the shutdown? Please share your thoughts in the comments below.

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